Building Our Future
Housing Plus Group’s Building Our Future campaign helped to establish a new brand, post-merger.
It supported a forward-looking, confident culture internally and cemented relationships with stakeholders.
The campaign included film, print, digital and outdoor advertising.
Results included:
Billboards in the centre of Telford seen by 200,000 people per week between July and December 2017.
Partners and ambassadors were invited to the unveiling of the billboards, resulting in PR coverage.
Social media campaign producing 76,501 impressions.
Cover and profiles within the Group’s first annual report.
Awards:
Annual report of the year, runner-up – TPAS Awards 2018
