Care Plus domiciliary service

Having successfully launched in Staffordshire a few years before, Care Plus launched
their domiciliary care service into Shropshire homes.

The campaign included both recruitment and customer brochures, advertising in local print media,
social media advertising and livery for the Care Plus car.

CP recruit broch1
CP cust broch2
CP recruit broch2
CP cust broch1

After the launch, Care Plus are now fulfilling over 130,000 hours of care per year.

The campaign and new approach to recruitment was described as a ‘game changer.’

Leaflet1
CP car

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